Working with businesses to define their goals, understand their customers and clarify their purpose.


Jasmine Tam


Jasmine's artistic spirit and passion for technology ignited her design career at the tender age of 12. Driven by a natural curiosity and unwavering ambition, she took the initiative to develop a brand identity for her family's business, showcasing a talent that would blossom into a multifaceted career.

Throughout her journey, Jasmine has honed her skills across diverse industries, collaborating with businesses ranging from retail to corporate investment firms. This extensive experience, coupled with her entrepreneurial ventures in e-commerce, has fostered a holistic understanding of branding. Jasmine approaches design not solely as an aesthetic endeavor, but as a strategic tool that empowers businesses to thrive.

Jasmine Tam - Brand Director, Los Angeles


Partnering for success

Helping elevate businesses into brands.

Jasmine's expertise lies in crafting practical strategies that transcend mere transactions, transforming them into meaningful, captivating, and unforgettable experiences. Her keen eye for design translates into striking visuals and memorable encounters that foster trust, cultivate engaged audiences, and nurture long-lasting relationships.

Driven by a singular goal: elevating companies and ensuring their competitive edge in the digital landscape, Jasmine leverages her diverse skillset to empower businesses to thrive in the ever-evolving digital world.


Fun facts

A self-taught Photoshop whiz by the age of 7, Jasmine's journey with design and branding embarked when she was just 12 years old.

Jasmine's family includes 2 dogs and a cat. In the past, she's had another dog, hamsters, a bunny, fish, and even chinchillas.

A motorcycle enthusiast with a perfect record on licensing exams, Jasmine demonstrates both passion and precision

Jasmine's talents range from drums and piano to guitar and DJing. In 2023 alone, she clocked an impressive 68,267 minutes on Spotify.


Thoughts and Musings

Five Major Mistakes to Avoid When Rebranding

Rebranding is more than just a logo — it is how the world sees your company. Rebranding often pays off for many companies, but can occasionally have no effect or worse yet, backfire and impact your company negatively.
Read More →

Why Freelancers Don’t Want To Work With You: 5 Signs You’re A Red Flag Client

There’s no denying it: clients are the most important thing in a freelancer’s career. If they're not looking for new clients, they're working hard to maintain the relationships they already have. Most clients are great... but there are always exceptions.
Read More →



Design with purpose

Good design is meant to solve a problem.

Jasmine's design philosophy is rooted in the belief that every design decision serves a specific purpose: to find an effective solution to the client's problem. This guiding principle permeates all aspects of her work, encompassing branding, design, and photography. She meticulously considers the underlying purpose behind each decision, ensuring that every element contributes to achieving the desired outcome.


Jasmine's design process unfolds in a structured four-step approach:

01 Discovery
02 Strategy
03 Design
04 Execution

Jasmine prioritizes collaborative strategy development before embarking on any creative endeavors. Working closely with clients and their teams, she delves into understanding their unique identity, challenges, differentiators, and specific needs for seeking her expertise.

Through data analysis, observation, and research, Jasmine gains a comprehensive understanding of the client's business and identifies key obstacles. This thorough exploration paves the way for the development of a strategic roadmap tailored to overcome these challenges and achieve the desired outcomes. Once a clear strategy is established, Jasmine embarks on exploring various design directions, ultimately presenting a cohesive vision that aligns with the client's goals.

Favourite tools

Adobe Photoshop

Adobe Lightroom

Adobe Illustrator

Adobe InDesign




Capture One





Bonus points

You don’t get what you pay for — you get more.


Jasmine's relentless pursuit of excellence defines her approach to every project. She prioritizes deep client collaboration to grasp their unique needs and challenges, meticulously crafting strategic roadmaps before translating them into impactful designs. Her unwavering commitment to quality, self-awareness, honesty, and accountability ensure she consistently delivers exceptional results and fosters trust throughout the creative journey.


Driven by a genuine passion for her craft, Jasmine thrives in the creative world. Her dedication extends beyond simply fulfilling tasks; she genuinely cares about the success of each project and the well-being of those she collaborates with. This inherent care allows her to anticipate and address not only stated needs but also those yet to be recognized, ensuring a truly comprehensive and impactful approach.


Jasmine approaches every collaboration with the understanding that mutual respect and expertise are paramount. While she brings a wealth of experience and knowledge to the table, she acknowledges that clients are the ultimate authorities on their own businesses. This collaborative spirit fosters open communication and ensures that projects are grounded in a deep understanding of the client's unique needs and perspectives. Jasmine views working alongside clients as a privilege, valuing their insights and expertise throughout the creative process.

Continuous Learning

Jasmine embodies the spirit of lifelong learning. While confident in her skills and experience, she readily acknowledges that the world is constantly evolving, presenting new knowledge and opportunities for growth. This inherent humility fuels her dedication to continuous learning and improvement, ensuring she remains at the forefront of her field and delivers the most effective solutions for her clients.


Core capabilities

Brand Strategy
Brand Design
Print + Web Design
Content Creation + Advertising