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A woman works in the sunlit lobby of Kimpton La Peer Hotel, captured by Jasmine Tam — highlighting the polished yet impersonal feel of many modern luxury hotel interiors.

How Smart Luxury Hotels Communicate Differently
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Strategic framework for boutique hotels to develop authentic communication that creates competitive advantage and attracts ideal guests.

‍July 5, 2025

Versace and Prada storefronts in Venice, captured by Jasmine Tam — illustrating the visual sameness of global luxury and the branding challenges faced by boutique hotels.

The Generic Luxury Hotel Problem
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How luxury boutique properties can lose their competitive advantage through hollow communication strategies that eliminate crucial differentiation.

‍July 1, 2025

Most exceptional properties have positioning disconnects they cannot diagnose independently. This complimentary Strategic Positioning Assessment identifies specific gaps between your guest experience and market perception, revealing untapped opportunities for premium positioning and direct booking conversion.

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Website designed and developed by © Jasmine Tam 2025

Website designed and developed by
© Jasmine Tam 2025